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Premiere Sponsors Announced For The Rochester Pride Parade And Festival

May 30, 2024

Tickets for the Festival are on sale now!

May 30, 2024 (Rochester, NY) – Trillium Health and ESL Federal Credit Union will return again as premiere sponsors of the 2024 Rochester Pride Parade and Festival. This marks the third consecutive year of collaboration between the two organizations, reinforcing their shared commitment to supporting and celebrating the LGBTQ+ community.

Reflecting on the partnership, Jason Barnecut-Kearns, President and CEO of Trillium Health, remarked, "Trillium Health is thrilled to join forces with ESL Federal Credit Union once again as premiere sponsors of the Rochester Pride Parade and Festival. Last year’s festivities had record-breaking attendance, and this year, we’re excited to move to a new location that will offer more space, more shade, and better parking. It’s an incredible opportunity to celebrate the LGBTQ+ community and honor its history – as we work towards a more inclusive and equitable future for all."

“We are proud to once again partner with Trillium Health to sponsor the ROC Pride Festival and ROC Pride Parade and stand together in celebration with the LGBTQ+ community,” said President & CEO Faheem Masood, ESL Federal Credit Union. “It’s essential to support a Greater Rochester community where all individuals can live authentically and with pride, regardless of their sexual orientation or gender identity. Our support of this year’s Pride and Festival reaffirms our commitment to fostering an environment where diversity is not only accepted but celebrated.”

About the Pride Parade and Festival

The Rochester Pride Parade and Festival will take place at a new location on July 20, 2024. The parade will begin at 11:00 a.m. at the intersection of South Avenue and Science Parkway. It will travel north along South Avenue and end at Highland Park. The festival will take place in Highland Park from 11:00 a.m. to 6:00 p.m. It will include food, drinks, games, activities, vendor tables, live music, and performances. Tickets for the festival are on sale at rochesterpride.com (or click here for the direct link.) General admission tickets are $5 and VIP tickets are $50. Kids under 12 are free.

For more information, please visit the official Pride website at rochesterpride.com.

About Trillium Health

Trillium Health is a community health center dedicated to providing extraordinary care to everyone regardless of their ability to pay. With its holistic approach to healthcare, Trillium Health has a team of dedicated professionals – including physicians, nurses, care managers, and pharmacists – who work together to ensure that each patient receives the comprehensive and compassionate care they deserve. Trillium Health is proud to serve everyone who walks through their doors – regardless of income, sexual orientation, gender identity, race, or ethnicity. For more information, please visit trilliumhealth.org.

About ESL Federal Credit Union

With more than 100 years of locally owned history, ESL Federal Credit Union serves as a full-service financial institution to more than 425,000 members and 16,600 businesses. Founded in 1920, the company provides personal banking, business banking, mortgage services and wealth management services through its locally based 24-branch network; telephone, mobile and online banking; and live chat center.

The Rochester-based financial institution employs approximately 950 people in the Greater Rochester area and holds more than $9.2 billion in assets. Since 1996, ESL has paid out 29 consecutive Owners’ Dividends to its members totaling more than $290 million. Since the creation of its Community Impact initiative in 2018, ESL has reinvested more than $100 million in grants throughout the community. The company has appeared on Great Place to Work® lists since 2010. ESL Federal Credit Union is headquartered at 225 Chestnut Street, in Rochester, and can be found online at www.esl.org.