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Rochester Pride Parade and Festival Sponsors Announced, Tickets on Sale for ROC Pride Fest

May 24, 2022

May 24, 2022 (Rochester, NY) – The ROC Pride Collective is proud to announce that ESL Federal Credit Union and Trillium Health are the title and presenting sponsors of the 2022 Rochester Pride Parade and Festival.

The Pride Parade and Festival are returning to Rochester after a two-year hiatus, in addition to other historical events, such as the Picnic and Flag-Raising Ceremony. The parade will be held on Saturday, July 16, 2022 at 1:00 p.m., and will go down Park Avenue. The festival will take place at Cobbs Hill Park from 1:00 p.m. – 8:00 p.m.  This year will also mark a major milestone – it has been 50 years since the first organized LGBTQ+ Pride events were held in Rochester.

“ESL is thrilled to be the title sponsor of the ROC Pride Festival and ROC Pride Parade,” said Faheem Masood, President and CEO, ESL Federal Credit Union. “The return of the festival and parade this year marks an important celebration for the LGBTQ+ community, as we honor each other’s individuality and recognize that love is love. ESL is honored to partner with the ROC Pride Collective and join in on the festivities.”

“Trillium Health began as a small HIV/AIDS clinic in the 1980’s, and we’re proud of our legacy as the leading LGBTQ+ healthcare provider in Rochester,” said Andrea DeMeo, President and CEO of Trillium Health. “We’re excited to be a major supporter of Rochester Pride and its signature events, especially during the 50th Anniversary of the first Pride in Rochester.”

Tickets are now on sale for the ROC Pride Fest, which will be held at Cobbs Hill Park. General admission tickets are $5 and can be purchased in advance or on the day of the event. There are also a limited number of VIP tickets on sale for $50, which includes access to a VIP tent with liquor sales and a private bathroom. Both tickets can be purchased at

“Pride is a time to celebrate, uplift and stand in solidarity with our friends and family in the LGBTQ+ community,” said Susanna Speed, co-chair of the ROC Pride Collective. “We invite everyone to come out on July 16th to honor all of the LGBTQ+ people who have made history and who continue to inspire change.”

About ESL Federal Credit Union

With more than 100 years of locally owned history, ESL Federal Credit Union serves as a full-service financial institution to more than 391,000 members and 14,000 businesses. Founded in 1920, the company provides personal banking, business banking, mortgage services and wealth management services through its locally based 23-branch network; telephone, mobile and online banking; and live chat center.

The Rochester-based financial institution employs approximately 920 people in the Greater Rochester area and holds more than $9.2 billion in assets. Since 1996, ESL has paid out 27 consecutive Owners’ Dividends to its members, totaling more than $240 million. Since the creation of its Community Impact initiative in 2018, ESL has reinvested more than $70 million in grants throughout the community. The company has appeared on the Great Place to Work® Best Small & Medium Workplaces list for 11 years, since 2010. ESL Federal Credit Union is headquartered at 225 Chestnut Street, in Rochester and can be found online at

About Trillium Health

Trillium Health is a Community Health Center that provides extraordinary care for all, including LGBTQ+ health, ensuring equitable, judgement-free, and affordable care. We believe that everyone who walks through our doors deserves high quality, affordable healthcare, regardless of income, sexual orientation, gender identity, race, or ethnicity. For more information, please visit

About the ROC Pride Collective

The ROC Pride Collective is a community-based coalition dedicated to celebrating LGBTQ+ Pride in the Greater Rochester area. The group includes includes volunteers from the LGBTQ+ community and representatives from local nonprofits. It was formed in July of 2021 in response to the community’s desire to see the parade return after a two-year absence. For more information, please visit