Feb 25, 2026
ESL Federal Credit Union and Trillium Health return as presenting sponsors. The application process is now open for sponsors, vendors, entertainment, parade participants and volunteers.
February 25, 2026 (Rochester, NY) – The Rochester Pride Parade and Festival will return to South Avenue and Highland Park on Saturday, July 18, 2026, with ESL Federal Credit Union and Trillium Health as presenting sponsors. More than 20,000 people are expected to take part in the annual celebration of the LGBTQ+ community and its allies. The events will feature music, entertainment, food, crafts, and community vendors. The parade is free to attend. The festival costs $5 for general admission tickets or $50 for access to the VIP lounge with its own bar, exclusive food option, and upgraded bathroom facilities (VIP tickets are limited and will sell fast!)
The application process is now open at RochesterPride.com for parade and festival sponsors, music and entertainment, food/craft/community vendors, parade participants, and volunteers.
Parade:
- Saturday, July 18 at 11:00 am
- Route: starts at the corner of Science Parkway and South Avenue and heads north to Highland Avenue
- Portable toilets will be available along the route
- Free to attend
Festival:
- Saturday, July 18, 11:00 am – 6:00 pm
- Southern section of Highland Park. Entrances will be located along South Avenue and Highland Avenue
- New this year: General Admission will be $5.00 at the gate (cash only)
- VIP lounge tickets will be $50.00 (available online)
- Due to poor cellular reception, many areas of the festival will be cash only (such as admission gates and beverage tents). Please plan accordingly. ATMs will be available on-site. While some individual vendors may accept card payments, it is not guaranteed.
Full details and sponsor/vendor application information at RochesterPride.com